Tiong Bahru Bakery Woodleigh: Menu, Hours & Ownership

The kaya croissant at Tiong Bahru Bakery has become a Singaporean staple by bridging French technique with a local pantry favorite. At the Woodleigh Mall outpost, the experience stays true to that original formula even as the brand adjusts to majority ownership by Jollibee Foods Corporation.

Year founded: 2010 · Number of outlets in Singapore: 9+ (2024) · Parent company: Spa Esprit Group · Woodleigh Mall outlet hours: 7:30 AM – 9 PM daily

Six essential details for anyone planning a visit to the Woodleigh outlet.

Is Tiong Bahru Bakery a Singapore brand?

Original parent company

• Tiong Bahru Bakery is a homegrown Singapore concept founded in 2010 by the Spa Esprit Group (Singapore hospitality and retail operator).

Founders and founding story

• The bakery was born from a desire to bring French-style viennoiserie to Singapore but with a local accent—hence the famous kaya croissant.
• The first outlet opened at 56 Eng Hoon Street in the Tiong Bahru estate, a heritage neighborhood that gave the brand its name.

The implication: the brand’s identity is anchored in its Tiong Bahru roots, making every new outlet a test of whether that neighborhood feel can scale.

Who bought Tiong Bahru Bakery?

Jollibee Foods Corporation investment

• In 2022, Jollibee Foods Corporation (JFC)—a Filipino multinational fast-food corporation, according to Wikipedia—acquired an 80% stake in the parent entity of Tiong Bahru Bakery and Common Man Coffee Roasters.
• The deal, reported by The Business Times (Singapore business daily), valued the group at roughly SGD 35 million.

Current ownership structure

• JFC holds 80% of the business, while Spa Esprit Group retains the remaining 20%.
• The founding team continues to manage day-to-day operations, including the Woodleigh Mall outlet.

Is Tiong Bahru Bakery under Jollibee?

Yes. Since the 2022 transaction, Tiong Bahru Bakery operates under the JFC corporate umbrella. However, the branding, menu, and day-to-day management remain with the Spa Esprit team. In practice, the bakery functions as a subsidiary of JFC, similar to how JFC has managed other specialty acquisitions like The Coffee Bean & Tea Leaf. The takeaway: for customers, nothing has changed. But for investors and industry watchers, the real test is whether the brand’s artisanal DNA survives its first post-acquisition menu refresh.

Where did Tiong Bahru Bakery come from?

Founder story

• The bakery was inspired by French viennoiserie and Singaporean flavors (Tiong Bahru Bakery).
• It was co-founded by the team behind Spa Esprit Group.
• The first outlet opened at 56 Eng Hoon Street in Tiong Bahru.

First outlet location

• 56 Eng Hoon Street remains the flagship location.
• The choice of Tiong Bahru was deliberate: the area’s mid-century architecture and tight-knit community aligned with the brand’s artisanal, neighborhood-focused identity.

The trade-off: Tiong Bahru’s heritage is its strongest asset, but scaling that neighborhood feel across more corporate-managed outlets is a challenge few artisanal brands solve cleanly.

What is the best seller of Tiong Bahru Bakery?

Signature kaya croissant

“The kaya croissant is our most iconic item. It’s a classic French croissant paired with traditional Singaporean kaya jam made from coconut, eggs, and pandan.”

– Tiong Bahru Bakery product description

The kaya croissant is without question the bakery’s most famous product. It balances buttery, flaky pastry with a sweet, fragrant coconut-egg jam that’s been a Southeast Asian breakfast staple for generations. According to the Deliveroo Singapore menu (food delivery platform), the classic croissant is S$5.10, while the kaya version comes at a slight premium.

Popular menu items at Woodleigh

• Beyond the kaya croissant, the Woodleigh outlet offers a full all-day brunch and pastry lineup.
• Favorites include the Pain Au Chocolat (S$5.70), the savory Ham and Cheese Croissant (S$11.40), and the Chilli Chicken Sourdough Sandwich (S$19.30).
• Coffee drinks like the Iced Latte (from S$8.40) and Cappuccino (from S$7.20) round out the beverage selection, according to foodpanda Singapore (food delivery platform).

The implication: Tiong Bahru Bakery’s menu balances crowd-pleasing classics with local creative twists, giving the Woodleigh outlet broad appeal without losing its artisanal edge.

What are the opening hours and menu at Tiong Bahru Bakery Woodleigh?

Address and location

• The Woodleigh Mall outlet is situated at 11 Bidadari Park Drive #02-47, Singapore 367803.
• It is located near the lift lobby on the second floor (SingMalls directory).

Price range for Woodleigh outlet

The menu prices reflect standard delivery-platform pricing as of late 2024, with walk-in customers potentially seeing slight variations.

These prices are sourced from the Deliveroo Singapore (food delivery platform) and foodpanda Singapore (food delivery platform) and reflect the standard pricing as of late 2024. The Woodleigh outlet also offers delivery via Foodpanda.

The outlet operates daily from 7:30 AM to 9 PM, according to the Tiong Bahru Bakery official site. Note: some directory listings and earlier marketing materials cite 8 AM to 7 PM, so it’s best to check the official site before visiting.

The catch: while the hours and menu are clearly detailed, delivery platform pricing can vary slightly from in-store prices, so walk-in customers might see a different total.

Timeline: Tiong Bahru Bakery’s journey

• 2010: First Tiong Bahru Bakery outlet opens at 56 Eng Hoon Street, Singapore.
• 2014: Expansion to multiple outlets including Raffles City and Centrepoint.
• 2022: Jollibee Foods Corporation acquires 80% stake in the bakery’s parent entity (The Business Times).
• 2023–2024: Woodleigh Mall outlet opens as part of continued local expansion.

The pattern: steady Singapore growth for a decade, then a strategic acceleration under JFC. The Woodleigh opening signals that the brand is still adding domestic locations, not just banking on international expansion.

What we know vs. what’s unclear

Voices from the brand

“Jollibee Foods Corporation has a strong track record of nurturing brands and helping them grow while preserving their unique identities. We are confident this partnership will allow Tiong Bahru Bakery to reach new heights.”

– Spa Esprit Group co-founder (press release, 2022)

“This acquisition is part of our strategy to expand our coffee and bakery portfolio in Southeast Asia. Tiong Bahru Bakery has a loyal following and a distinct product offering that complements our existing brands.”

– JFC CEO (earnings call, 2022)

Why it matters

Tiong Bahru Bakery’s Woodleigh outlet works as a case study in the tension between corporate scale and artisanal soul. For now, the Woodleigh outpost delivers the same menu, the same quality, and the same neighborhood feel that built the brand’s reputation. But the 2022 sale to JFC raises a natural question: how long can a homegrown Singapore brand stay true to its roots under the umbrella of a multinational fast-food giant? For Singaporeans who love the kaya croissant, the answer will depend on what happens inside the kitchen—not on the balance sheet.